# Round 31 — Pricing Model · Stripe-Style 2-15% Per Render

**Date**: 2026-04-30
**Status**: ✅ COMPLETE

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## 🎯 שאלה

**מה ה-pricing structure של Master Jason / Tower as a Service?**

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## 🏆 Verdict: 3 tiers · usage-based + plugin marketplace cut

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## 💰 Tier Structure

### Tier 1 · Starter ($499/month)
- Up to 1,000 articles/month
- Up to 3 channels (web + RSS + email)
- Standard catalog (no plugins)
- Email support
- 1 user
**Target**: Small newsrooms, blogs, niche publishers

### Tier 2 · Pro ($2,499/month)
- Up to 10,000 articles/month
- All 6 channels (web + RSS + push + email + social + print)
- Plugin marketplace access
- Custom branding (full L3 override)
- Priority support
- 10 users
- **Per-article overage**: $0.50
**Target**: Mid-size publishers, regional papers

### Tier 3 · Enterprise (custom, starting $15K/month)
- Unlimited articles
- White-label option (no clastop branding)
- SLA guarantees (99.9% uptime, <2s p95 latency)
- Dedicated infra (per-tenant Cloudflare account)
- Custom plugins development
- Onboarding + training included
- 24/7 phone support
- Unlimited users
**Target**: BBC, NYT, Le Monde, Reuters

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## 🛒 Plugin Marketplace Revenue

ה-clastop נותן 30% cut מ-plugin sales:
- Free plugins: $0 revenue
- Paid plugins: 30% of gross (developer 70%)
- Auto-payout monthly via Stripe Connect

### Categories typical pricing
- Writer styles: $99-499/month per tenant
- Distribution channels: $49-299/month
- Multimedia (Lottie packs): $19-99 one-time
- AI plugins: $199-999/month
- Vertical (sports stats): $499-1999/month

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## 📊 Per-Render Costs Disclosed

For transparency, disclose to tenants:
- Standard article (J16 brief): $0.005-0.015
- Feature article (J14): $0.025-0.05
- With multimedia (J27 + J28): +$0.20-0.50
- Translation (J20): +$0.005-0.01 per language

Tenants pay **fixed monthly fee** — אזולאי מספיג את ה-LLM costs באtier price. אבל overage = pass-through cost.

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## 🧮 Unit Economics

עבור Pro tier ($2,499/month):
- Avg 5,000 articles/month per tenant (Pro level)
- LLM cost: 5,000 × $0.015 = $75
- Compute (EX63 amortized): $30
- CDN + R2: $20
- Stripe fees: $75
- **COGS per tenant**: ~$200
- **Margin**: $2,299 (92%)

עבור Enterprise ($15K/month):
- Avg 30,000 articles/month
- LLM: $450
- Compute: $200
- CDN: $100
- Onboarding amortized: $500
- **COGS**: ~$1,250
- **Margin**: $13,750 (92%)

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## 🎯 Pricing Insights

1. **Predictable for tenant** — fixed monthly fee, like SaaS
2. **Overages explicit** — per-article cost shown in Pro
3. **Plugins create lock-in** — tenant invests in plugins → harder to leave
4. **Enterprise is 6x Pro** — but margin scales (0.92x both)
5. **Free tier?** Not yet. Maybe later for "Maker" tier ($49/month, 100 articles).

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## ✅ Closure — קו D COMPLETE
✅ **Round 31 closed.**
✅ **Marketplace fully spec'd. Business model defined.**